Place-based media · 400+ UK sites

High-street campaigns that only count
people who were actually there.

Book a street, a town, or 400+ VacatAd sites. Every digital count is someone near an empty unit, including on the pavement, who joined the guest Wi‑Fi and opened the login page. A phone that only detected the network does not count. On the guest network, that login page is the gate. Independents apply free. How empty shop window advertising works →

  • 500+ local businesses
  • 400+ UK sites
  • Free for independents
  1. 01 People who opened the login page Not phones that only detected the Wi‑Fi.
  2. 02 On that street, including outside The signal only reaches around the unit.
  3. 03 We filter what is not a person We do not promise zero bots.
  4. 04 Each site, and the network The report says which is which.
  5. 05 Guest Wi‑Fi stops at the portal You do not get online until you open it.
500+
Local businesses promoted
400+
UK sites with VacatAd WiFi
Days
From apply to window live
£0
For independent locals
The inventory

Two placements at every site

Book one, or both. Coverage is a street, a town or the 400+ site network.

01 The street

Printed window display

A designed poster in the empty unit’s glass, facing the pavement. Real out-of-home on a high street that would otherwise be dark. We design, print and install it.

It is a printed poster, not an LED screen. It goes in without works and comes out within days when the unit lets.

02 The WiFi

Digital portal placement

The screen everyone sees when they join the free public WiFi, before they get online. Your business on every router you book, with a tap through to your page.

One street or the whole fleet, from the same booking.

How you buy it

Independents apply free.
Brands book coverage.

Paid campaigns get chosen streets, priority creative and a report from the routers.

Street

Nearest your customers

A town, a postcode or a single street. Window, portal, or both.

  • Window creative designed and printed by us
  • Featured placement on the portal
  • Monthly terms, no long contract
Branded WiFi

Your name on the network

The name people see when they open WiFi settings. Alongside the portal, not instead of it.

  • Branded network name on the street
  • Portal still carries your placement
  • A street or the fleet
What we send you

A report from the routers. Not a guess.

Every paid campaign includes a written report for the period you booked. The numbers come from the equipment in the unit. Independents on the free tier are told which windows carried them.

  1. Where it ran Units, streets, dates. The creative that went up. Confirmation the window was installed and live.
  2. Who joined the WiFi People who opened the login page at the sites you booked. A phone that only detected the Wi‑Fi is not included. The signal covers the pavement outside the unit. The report labels each site separately from the network total.
  3. Your portal placement Portal page views on the connect screen, and clicks through once people had joined.

Why this network

On the pavement

The window is real out-of-home. People walk past it. They are not scrolling past it.

Digital on the WiFi

They have to open the login page before the guest Wi‑Fi lets them online. That open is the session. It is not a phone probe, and it is not a banner on the open web. One booking can be a street or the whole network.

We make it, we put it up

Design, print and install sit with us. You approve the creative. Typical turnaround is days.

The street looks open

A live window instead of a dark one, free WiFi for anyone who walks in, local names on the portal.

How a campaign goes live

Independents apply once. Brands get a quote first. Paid campaigns end with a report.

1

Book the streets

Tell us who you are and where you want to be seen: one street, a town, or the network. Independents we match to vacant windows as they come up.

2

We make the creative

Our team designs the window and the portal card. You approve it. Nothing goes up you have not signed off.

3

It goes live on the street

We print and install the window, and add you to the WiFi portal. Typical turnaround is days, not a media-owner lead time.

4

You get the report

Sites, dates, sessions, portal views and clicks for the period you booked. From the routers, not a model of passing trade.

Book the street. Or take the window for free.

Independents: apply once and we match you to vacant windows as they come up. Brands: tell us the streets and we quote.